January 21, 2026 — Volume 2, Issue 3
In this week’s issue of The Pickleball Weekly, we look at what happens when a sport moves from novelty to infrastructure.
Cover Story
Riding the Coattails of Pickleball
What began as a backyard game has evolved into a powerful economic engine, pulling entire industries along with it.
Feature Article
Pickleball’s Transformation of Real Estate
How new real estate developments and and “eatertainments” are being around pickleball courts.
Spotlight
Retail & Sporting Goods Ride the Pickleball Boom
Major retailers have dramatically expanded shelf space dedicated to pickleball paddles, balls, apparel, footwear, and accessories.
More articles in this week’s issue below!
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